03/02/2010
Cheer Ltd., Inc./Varsity, Inc.
Gwen Holtsclaw/John Newby

FOR IMMEDIATE RELEASE
For further information, quotes, photo ops, call (800) 477-8868 or (910) 488-4618 or email cheer@cheerltd.com

Cheer Ltd. Joins Varsity Family Plan

Fayetteville NC -- Cheer Ltd. president Gwen Holtsclaw has announced the formation of a strategic alliance with industry leader Varsity to include all Cheer Ltd. competitive events in the prestigious Varsity Family Plan, beginning with the 2010-2011 event season.

“Cheer Ltd. is excited to work with our colleagues at Varsity in providing this exceptional benefit to our customers,” says Holtsclaw. “The Varsity Family Plan is a well-designed and innovative program that provides significant financial impact to all star gyms across the country. Without question, this is a great fit for Cheer Ltd. competitive events on every level.”

"We are proud to have Cheer Ltd. join the Varsity Family Plan," says Jeff Webb, Founder and CEO of Varsity. "Our mission is to provide our customers with the best quality options for their teams. We feel the addition of Cheer Ltd. to the Varsity Family Plan will help to create even more options for the cheerleaders, dancers, gym owners, coaches and families who attend our events."

This strategic alliance involves no merger/acquisition or change in ownership for Cheer Ltd. Inc., which is a North Carolina corporation headquartered in Fayetteville NC. Founded in 1988, Cheer Ltd. Inc. produces over 40 cheerleading events annually throughout the country including Cheer Ltd. Nationals at CANAM, the NCHSAA State High School Cheerleading Championships, and CheerCon National Cheer Conference.

Varsity is the source for all things related to cheerleading and dance team. With a rich heritage, including traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit industry brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity is based in Memphis, Tenn. and employs more than 3,000 employees nationwide.

Contact: Darren Thompson, Cheer Ltd.
910-488-2600
darrent@cheerltd.com
www.cheerltd.com

Contact: John Newby, Varsity
901-387-4382
jnewby@varsityspirit.com
www.varsity.com

For more information please click on this link:  http://www.cheerltd.com