09/30/2007
Cheer Ltd., Inc.
Gwen Holtsclaw, President

FOR IMMEDIATE RELEASE
For further information, quotes, photo ops, call (800) 477-8868 or (910) 488-4618 or email cheer@cheerltd.com

SOFFE AND CHEER LTD. ANNOUNCE LAUNCH OF CHAMPIONSHIP SERIES

FAYETTEVILLE (NC)--M.J. Soffe has partnered with industry leader Cheer Ltd. Inc. to launch the new Soffe Spirit Open Cheerleading and Dance Championship series designed and produced by Cheer Ltd. Inc.

According to Soffe officials, the strong market potential of the Soffe Spirit Open Championship Series is driven by the fact that both Soffe and Cheer Ltd. Inc. are two of the most notable brands in the spirit industry. Established in 1946 in Fayetteville NC, M.J. Soffe’s authentic Soffe Short has become synonymous with cheerleading and dance because of the fit, performance and versatility of the product.

“The opportunity to partner with a world class event company such as Cheer Ltd. Inc. gives us the vehicle for reaching out to our consumers, allowing us to better understand their needs in the cheer/dance market. We are especially excited to be able to make this happen in our own hometown,” says Jim Soffe, CEO of M. J. Soffe.

The Soffe Spirit Opens will bring exciting new features to the cheer competition scene including free Soffe limited edition event polo shirt for coaches, free Soffe practice outfits for top all-star and top scholastic teams at each event, and feature photos on the Soffe website. All Soffe Spirit Opens will carry the prestigious USASF All Star sanction.

Cheer Ltd. Inc., one of the top five cheerleading event producers in the world, was founded in 1988 by Gwen Holtsclaw, who believes that modern cheerleading is athletic and that cheerleaders are athletes. This belief has fueled her coaching career and now fuels her business, also based in Fayetteville NC.

“The relationship between M.J. Soffe and Cheer Ltd. Inc. is long-standing and based on mutual respect between colleagues and corporate neighbors. Cheer Ltd. Inc. is thrilled to take this relationship public in a huge way with the launch of the Soffe Spirit Open Championships Series,” says Holtsclaw. “Soffe is the single most recognizable brand in cheerleading apparel. We are honored to partner with Soffe in these exciting new events.”

Currently, Cheer Ltd. Inc. produces over 40 events annually including the prestigious five-star Cheer Ltd. Nationals Cheer and Dance Championships at CANAM, Cheer Ltd. Regional Competitions, Cheer Ltd. Summer Camps, the National Cheer Conference, the NCHSAA State Open Cheerleading Championships, and the Soffe Spirit Open Championships.

For more information please click on this link:  http://www.cheerltd.com/comps/opens/