04/01/2007
Spirit Industry Trade Association (SITA)
Lynn Singer, Marketing Committee Chair

FOR IMMEDIATE RELEASE
For further information, quotes, photo ops, call (800) 477-8868 or (910) 488-4618 or email cheer@cheerltd.com

Enterprise HS Receives STIA's Helping Hand

(Atlanta, GA) -- The Spirit Industry Trade Association (SITA) announced today that the Enterprise High School cheerleading squad from Enterprise, AL, is the recipient of SITA’s Helping Hand for 2007. Enterprise High School was selected from over 120 entries into the contest. Heather Mitchell coaches the Enterprise High School cheerleaders.

The purpose of the Helping Hand program is to assist outstanding squads and coaches who have limited resources or are in immediate crisis. The cheerleaders at Enterprise are recovering from a crisis that has affected the team deeply.

On March 1, 2007, Enterprise, AL was hit by a tornado that destroyed the high school and took the lives of eight students. Two of those students were on the cheerleading squad. Not only is the team starting over to replace material items, they are healing from the loss of two very special friends and teammates.

“The Enterprise High School cheerleaders are forever grateful for the opportunity to be SITA's Helping Hands squad,” says Coach Mitchell. “The tragedy that struck our school and community on March 1, 2007 has had a direct impact on our cheerleading program as we lost two of our own. Our goal this year is to continue the pride and school spirit that has been a direct result of this tragedy and honor our fallen teammates in the process. Our motto for this year is "Moving Forward, yet always remembering". Thank you for truly lending a helping hand not only in replacing material items, but in helping to mend our broken hearts.”

SITA Chair Darren Thompson congratulates the Enterprise High School cheerleaders and their coach. “We are thrilled to be able to help Enterprise HS rebuild its cheer program and honor the team members who lost their lives in the tornado,” stated Thompson.

SITA will be providing the Enterprise squad with uniforms, shoes, bags, camp clothes, summer camp, registration for two regional championships, registration to a national championship, registration for a coach and captain to a coaches’ conference and subscriptions to industry magazines. SITA and its member companies have provided all items for the Helping Hand program.

SITA – Where Your Voice Is Heard!

About the Spirit Industry Trade Association (SITA) – The Spirit Industry Trade Association (SITA) was developed to provide networking opportunities for member companies to exchange ideas and share benefits while working toward the positive development of the spirit industry. Membership is open to company members, affiliate members, international members, and association members. For more information about SITA, visit the web site at www.spiritindustrytrade.com.